It was in the village of Mane, high in the Alpes-de-Haute-Provence, that the adventure began with two men united around a common passion, the olive tree. Ten years have passed since the creation of O&CO in 1996; ten years of visiting orchards and meeting with producers throughout Provence and the Mediterranean basin, forging a new image of the olive tree, rooted in tradition but firmly anchored in the modern world. These meetings were not only an opportunity to form friendships, but also the start of a journey of discovery of the incredible diversity of terroirs and flavors. The idea grew that, like grapes and wine, the olive tree deserved to have its exceptional vintages recognized. A completely innovative concept was born, and with it, the conviction that places were needed where this unsuspected source of flavors and aromas, hidden within the humble olive, could be shared.
It began with a true fascination with the Mare Nostrum, its countryside, its light, and its legendary tree, the olive. A very human adventure, built on happy accidents, decisive meetings, and relationships between gourmets. An immense respect for people and their expertise, an insistence on quality, and real concern for authenticity and sharing in an increasingly divided world. A sense of and respect for tradition, revisited in the light of modernity and originality. A demanding future, a desire for transparency and traceability for a consumer who respects nature and the environment. And finally: places for discovery and conviviality, where unimagined tastes and smells come together.