t was featured in the highly regarded network sit-com "Welcome to New York" starring Christine Baranski. It has been written about and photographed for numerous magazines including National Geographic Traveler and the New Yorker. It's what food-lovers and supermarket executives from every state in the union and a slew of other countries marvel at, can't wait to re-visit, and in the sweltering summers in NYC it's the most popular place in town. It is also sprawling (10,000 sq ft). We keep it an invigorating 40F year round so as to protect our glorious selection of seafood, flowers, and potted plants, meats, poultry, as well as milk, butter, eggs, fruit juices, fresh pastas, Fairway sauces, soups and chowders. Right outside the swinging doors on the hooks, are dozens of Fairway-emblazoned, black nylon jackets for those of you who are thin-skinned and/or deliberate, contemplative (slow!) shoppers. Come on in! Fairway's Cold Room is a food-lovers Mecca.
Been that way since Day One, way back when. And as the years have gone by, we’ve only gotten better, because Peter is the boss now. His entire reason for being rests on his ever-growing reputation for being the best, the first, the most eager to get his hands on it, his passion for the changing of the seasons, his drive to innovate and support growers who are as passionate as Peter is, about flavor, about seasonality, about cooking. New York’s best cooks and finest chefs all shop at Fairway, mostly because of Peter’s work.
Does that, or does that not say it all? Doesn’t it figure that inveterate, irretrievable fishermen who happen to be in the business of food would offer fish and seafood of scintillating quality? Doesn’t it further figure that the fish and seafood at Fairway would be offered at prices that embarrass every other retailer in the business, in or out of the neighborhood? We were the first to offer wild salmon. We pay serious attention to the fact that WHERE a fish was caught, HOW it was caught and WHEN it was caught is at least as important as how it is best cooked.